New clients are often surprised to find the cost of equipment rental may be half the amount they've calculated based on published per-day prices. In fact, a rental ''day'' is typically counted as pick-up after 2 PM one day, use the next day and return the morning following. At Mopac Media, additionally--or subtractionally!--discounts start on rental day two. Pick up, for example, Monday after 2 PM, work Tuesday and Wednesday and return Thursday morning and the rental charge would be 1.5 days. Industry standard discounts are common knowledge to professionals, but for others lacking this ''insider'' information, it can often mean a worthy project is delayed. Mopac Media can recommend production coordinators--folks who can help you to understand the process and produce a schedule and define the project scope. Mopac Media can offer limited consultation on equipment choices appropriate to your project. For long-term projects, Mopac Media often suggests producers buy basic equipment and recoup the money after production by reselling it (facilitating buying editing equipment at that point, probably). Okay! Count your discounts! Created: 2009-12-01 Modified: 2009-12-01 [Return to Previous Screen]